Mike Sharman – CEO, Retroviral Communications

FAVOURITE QUOTES

SHOW NOTES

  1. The headlines of Mike’s backstory [6:12]
  2. Why big business and brands get storytelling wrong [10:25]
  3. The Outsurance debacle – a classic example of how NOT to tell your story[16:54]
  4. The repercussions of not getting your strategy right [23:01]
  5. Authenticity is most authentic form of advertising [24:34]
  6. Tasting success as an entrepreneur [34:21]
  7. Insights into the Hero’s journey [38:81]
  8. Building the Matt Brown Media story using the Hero’s journey [40:01]
  9. Mike Sharman’s upcoming book – The Best Dick [1:01:46]
  10. Mike’s why [1:04:37]
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